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2021 Most Disruptive MBA Startups: Levelle, Cornell College (Johnson) – Poets&Quants

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Business: Meals CPG: Sports activities Diet
Founding Scholar Title(s): Linda Alvarez (CEO, Cornell Johnson Class of 2021); Stephanie Schrauth (COO, Cornell Johnson Class of 2021)
Transient Description of Resolution: Girls physiologically gas in a different way than males. Nevertheless, sports activities diet merchandise are based mostly on males’s physiology. In consequence, feminine athletes endure a myriad of bodily uncomfortable side effects throughout competitors and coaching. Levelle goals to revamp present sports activities meals merchandise by specializing in the wants and preferences of the feminine athletes. Our first product is Levelle Set: our all pure, natural, vegan, no-sugar added, gluten-free endurance gel. Our formulation is designed to ease digestion whereas offering sustained gas.
Funding {Dollars}: Obtained WE Cornell Summer season Fellowship Grant, money awards from New York State Enterprise Plan Competitors (NYC Regional Winner and State Semifinalists in Meals and Agriculture tracks.) Crowdfunding Marketing campaign on IFundWomen throughout October – November 2021, coming into pre-seed spherical in early 2022.
What led you to launch this enterprise? After dozens of athlete interviews, my cofounder and I couldn’t ignore the bodily signs in feminine athletes attributable to sports activities meals merchandise. Compounding the issue, many feminine athletes felt as if their our bodies had been the issue, moderately than merchandise in the marketplace.  It infuriated us how prevalent the issue was, and the way little the sports activities diet trade had performed to treatment it. Utilizing my background in scientific medication and diet, we had been devoted to creating an answer.
What has been your largest accomplishment to date with enterprise? I believe our workforce’s largest accomplishment is what we now have been capable of obtain in lower than a 12 months. Since Levelle’s incorporation in February 2021, we now have been capable of develop an all-natural product and might be present process MVP testing. We’re actively engaged on a provisional patent for our recipe and formulation course of. We now have had the chance to take part in a number of pitch competitions and startup showcases, permitting us to develop a presence within the NYS meals entrepreneurship area. The tempo at which we now have been in a position to achieve this has been a fantastic motivator for our small however mighty workforce.

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 How has your MBA program helped you additional this startup enterprise? The Johnson and Entrepreneurship at Cornell communities have been extraordinarily supportive of Levelle. Levelle was conceptualized and developed in the course of the second 12 months of our MBA program. We really considered every of our programs as a chance so as to add one other layer of focus as we constructed our start-up enterprise. Moreover, Levelle was a part of the Spring 2021 WE (Girls Entrepreneurs) Cornell Cohort, the place we had been capable of take part within the NSF Regional I-Corps program.
The Johnson college has been unimaginable in serving to us additional our startup. From thorough mission suggestions to one-to-one advisement conferences, they’ve been invaluable in furthering Levelle.
What founder or entrepreneur impressed you to begin your individual entrepreneurial journey? How did she or he show motivational to you? Andrea Ippolito (CEO and Founder, SimpliFed.) In beginning Levelle, I used to be pivoting from a profession in scientific medication to a profession in CPG meals. Andrea’s story of beginning in STEM after which utilizing her expertise and data to create progressive start-up options was really compelling. By means of her present start-up, SimpliFed, she is offering actual options to new moms relating to their lactation and toddler feeding issues. Seeing the influence, she was capable of make in these girls’s lives motivated me to take the following step with Levelle.
 Which MBA class has been most dear in constructing your startup and what was the most important lesson you gained from it? The Innovation and New Enterprise Creation course was essential in constructing our start-up. By means of the semester-long course, scholar groups develop progressive enterprise concepts and complete enterprise plans to resolve a market section ache level. The course emphasizes data-driven choice making from startup inception to maturation, which is a talent we proceed to make use of to navigate our choice course of. The core of this information is gained from interviewing prospects and really understanding their wants, their motivations, and their struggles. We proceed buyer interviews and use their suggestions and insights to make sure we ship on our firm mission and product worth proposition.

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What professor made a big contribution to your plans and why? By means of the Innovation and New Enterprise Creation course, we had been capable of work with Cornell Professors Tom Schryver, Ken Rother, and Steve Gal, every of whom has huge entrepreneurial expertise. Their suggestions and insights throughout Levelle’s buyer discovery and preliminary MVP growth helped form how my cofounder and I approached choice making for our startup.
What’s your long-term aim along with your startup? Levelle’s mission is to create dietary merchandise tailor-made to feminine endurance athletes based mostly on their particular person wants and supported via scientific analysis. As we speak, we’re beginning with one product, however we now have large plans. Over the following few years, we’ll broaden to a number of product strains, develop a customization engine to match athlete’s metabolic must a tailor-made diet system, and create bundles based mostly on athlete’s particular person coaching wants. Moreover, we wish to assist broaden analysis out there on feminine athletes, as presently girls make up lower than 3% of sports activities efficiency research members.
DON’T MISS: THE MOST DISRUPTIVE MBA STARTUPS OF 2021
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Hassan Zia is an accomplished News writer & working journalist in the industry for over 5 years. At Pakistan print media he established his skills in writing and publishing multiple news stories of daily reporting beats ranging from crime, drama, business, entertainment. An activist at heart Zia believes in sensitizing audiences on issues of social justice and equality. Using powerful technique of storytelling on humanistic themes: women, children, labor, peace & diversity etc. his work underpins the causes he’s concerned about. Besides being known for his activism and community work Zia is also associated with renowned universities as a visiting faculty member for over 3 years now. His academic background is a Masters in Mass in Communication.

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